COHBEK is a local up-and-coming black owned small jewelry business. With a sole proprietorship, this company makes jewelry and accessories from repurposed items. My goal for the company was to increase online sales and foot traffic; the first task being a redesign of the business’s website.

I started by taking photos of the client’s jewelry and accessories, focusing on product closeups and display. I then secured models for a photo shoot and staged the merchandise to produce quality product shots that highlighted the business’s visual identity. With the new photos, I began updating the layout design of the website and incorporated the shots into it. To finish up the redesign, new pages were added for customers to request commissioned jewelry, as well as a rare jewelry section that shows one-of-a-kind pieces.